For guidelines regarding competitive media, please reference NBCU’s Competitive Media Form.Videos should not directly include click messaging or call-to-action buttons, as most devices are not clickable.Only VAST 3.0 tags are allowed for skippable video ads.Approved third-party vendors accepted for site-served/ 1×1 tracking or 3rd Party VAST.For Site Served: Max allowance of 6 site served creatives per placement at a time with a max of 3 swaps per quarter.VAST or Site Served back-up file Mandatory with all VPAID formats.VAST/VPAID URL cannot exceed over 1024 characters.Additionally, we cannot breakout tags per durations, for example, all 30s creatives desired must rotate on backend of one tag instead of being split out into several tags. Please note – tags cannot rotate different durations on the back end, we only allow one duration per tag.VAST-served video ads are not guaranteed to run on all mobile web browsers, game consoles or connected TV devices (most modern updated environments are supported).If you choose to explicitly list domains, please ensure all ad serving domains are included. Please ensure your ad server returns a valid crossdomain.xml file.

Must NOT have geo, browser or any other targeting on the third party end.Must be served via a linear VAST tag (pre-fetch tag) by a YouTube-approved vendor.Must comply with YouTube’s XML summary for VAST ad server response.

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